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Dirty Decade: Rap Music and the U.S. South, 1997-2007
Matt Miller, Emory University
Essay Sections:
Introduction | Rap
and Place | The Rap Map Unfolds | Rap Scenes and Styles | Marketing | Dirtiness Defined | Dirtiness in Southern Rap | Get Crunk |
Visual Culture | Conclusion | Notes| Recommended Resources
Get Crunk, Tear the Club Up:
The Crunk Zone:
While some crunk lyrics fantasize violence for mass consumption, I argue that, in addition, they relate to recent African American youth subcultural practices in the form of the nightclub experience as a central site for collective expression. While almost never expressed explicitly in crunk lyrics, the anger, rage, and violence expressed in the music evokes contemporary social conditions of African American young men, as well as the media imagery that helps justify the persistence of these conditions. Like previous forms of black popular music, the stylistic and thematic changes that marked the emergence of crunk appear "closely related to changes in the state of mass black consciousness."86 Though its style and content are far from being simply determined by the social context, crunk can be understood as engaging and responding to the extreme marginalization of black youth, particularly black men, in the post-Fordist, neoconservative climate.
As Tia DeNora has demonstrated, the possibility for music to be used to organize subjective experience on a non-cognitive, embodied level is a dimension of music's relationship with agency that is often slighted in favor of an emphasis on semantic or symbolic meanings.87 I suggest that rather than focusing on what the lyrics of crunk say, it is more productive to turn our attention to what crunk does for listeners (or what they do to themselves with it) in order to understand the power of the music. While the "rebellious chants" of crunk express a literal message of release and anger, they are one component of an experience produced through the combination of musical and performative features, most often enjoyed in an embodied manner.
Lil Jon consciously frames his success in terms that emphasize down-to-earth attitudes. In a description contrasting the action in one of his music videos with a "normal video," Lil Jon states: "No mansions. . . we ain't about that [bourgeois] shit. We about being regular." Jon then describes the plotline for the video produced to promote the 2002 song "I Don't Give a F---," in which the artist and his rather nondescript and burly sidemen "aren't on the guest list" and eventually "rush the VIP [the most exclusive section of the club]", demonstrating, to some degree, a resistance to the glorification of wealth and status that has often characterized rap culture.90
The association of crunk with the lower social orders mirrors its association with the lower regions of the body or with previous stages in human evolution. The descriptions of crunk as "simple, catchy," "crude," or even "outrageously puerile" often imply a distinction between two broad classes of music, which correspond to the intellectual and the corporeal (metaphorized as high and low, respectively): "like Lil Jon, and more than a few of his other Southern brethren, [Georgia rapper Pastor] Troy's aiming for that grossly reactive section of the brain that governs activities below chest level. Which is where most pop music aims anyway, though Southern artists tend to be more upfront about it."91 <<< Previous Crunk Section: Crunk as Music | Next
Crunk Section: Crunk Critiques >>>
<<< Previous Section: Introduction | Next Section: Visual Culture >>> Essay Sections:
Introduction | Rap
and Place | The Rap Map Unfolds | Rap Scenes and Styles | Marketing | Dirtiness Defined | Dirtiness in Southern Rap | Get Crunk |
Visual Culture | Conclusion | Notes| Recommended Resources
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